Boston Baroque | Director of Marketing
As Director of Marketing & Audience Development at Boston Baroque, I oversee the strategic planning and execution of marketing initiatives while managing front-of-house operations. I lead the creative direction and design of visual assets across digital, print, and environmental media, including advertising campaigns, social content, publications, signage, and performance materials. For larger projects, I collaborate with a contracted graphic designer, providing creative direction to ensure a cohesive and consistent brand identity across all touchpoints.
Through a data-driven digital marketing strategy, I grew Boston Baroque's social media audience from 12.1K to 30.2K followers in just six months while increasing ticket revenue through streamlined campaigns and expanded marketing channels.
CREATIVE DIRECTION
Collaborating closely with graphic designers, I develop creative proposals and concepts that serve as the foundation for the design. From initial brainstorming to final execution, I focus on delivering impactful, high-quality results that resonate with audiences.
Marquis Poster designed to hang outside of NEC’s Jordan Hall in Boston.
Holiday Postcard sent to 3000 existing stakeholders and 4500 carefully selected new and potential patrons, curated through Arts360.
DIGITAL CONTENT
I manage a strategic digital media plan focused on delivering bold, high-energy, and value-driven content. By combining vibrant visuals and engaging storytelling, I ensure that each campaign effectively drives strong engagement and maximizes impact.
OUT OF HOME ADVERTISING
Designed large-scale out-of-home advertising displayed throughout the Boston area.
PRINT DESIGN
I oversee a strategic print design plan that brings program books, flyers, and other printed materials to life with elegance and impact. By blending striking visuals with compelling storytelling, I create designs that not only inform but also enhance the audience’s experience. With a focus on engaging and educational elements, I ensure each piece provides valuable insights, deepening patrons’ connection to the music and enriching their overall experience.
Program Book Advertising Details Sheet
Ticket Vouchers for Partners & Charities
MECHANDISE & APPAREL
Merchandise is a powerful tool in building and reinforcing brand identity. When designing merchandise, I prioritize elements that resonate with the brand’s core values, ensuring that every item serves as a tangible representation of its ethos. This involves thoughtful choices in design, quality, and functionality, which help create emotional connections with the audience.
